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GUESS: Icon of Seductive and Free-Spirited Fashion Since 1981

From a small denim workshop in Los Angeles in 1981, GUESS has grown into a global fashion icon. Today, the brand offers fashion & accessories with a diverse portfolio, including clothing, handbags, shoes, and sunglasses, reaching millions of style enthusiasts worldwide.

GUESS represents a youthful, alluring, and adventurous lifestyle – blending European elegance with American freedom. Iconic denim pieces and sensual collections have secured GUESS’s position as a trend leader for over four decades.

From Denim to a Global Fashion Empire

The journey began with the “Marilyn” jeans – featuring three zippers and a unique stone-washed finish. They transformed denim from workwear into a fashion statement and ushered in a new era of casual chic.

Building on this success, GUESS expanded into multiple categories. The brand is synonymous with bold aesthetics and iconic black-and-white ad campaigns that helped launch the careers of top models worldwide.

Diverse & Premium Product World

With over 1,500 stores worldwide, GUESS delivers everything from fashion & accessories, clothing, handbags, shoes, sunglasses, to watches, fragrances, and jewelry.

Each piece combines premium materials, refined craftsmanship, and a sharp eye for trends – empowering customers to express their personal style with confidence.

Core Values & Brand Position

Three core values – creativity, individuality, and quality – define the essence of GUESS. The brand continues to innovate, set trends, and inspire authentic self-expression.

In Europe, GUESS maintains strong appeal through elegance and practicality; in Vietnam, it captivates customers with youthful, modern, and luxurious collections.

Embrace the GUESS Style

Discover GUESS at Grenze Markt – where international style meets refined taste. Each GUESS creation is an invitation to express confidence and sophistication.