Lenor

Lenor: Elevate Everyday Living with Long-Lasting Fragrance & Softness

Do you want your clothes to stay soft, fresh-smelling, and look brand new? Let Lenor—the leading brand by Procter & Gamble (P&G)—make that dream come true. With over 185 years of experience in the consumer goods industry, P&G has developed Lenor into a symbol of superior fabric care. Lenor offers a complete range of laundry and textile care products, including Lenor fabric softeners, Lenor laundry detergents and pods, and other Lenor household and personal care products. Lenor is trusted by millions of households, delivering premium clothing care experiences.

Mission & Exclusive Fragrance Technology

Lenor's mission is to enhance everyday life by turning clothes into a source of comfort and inspiration. The brand continuously innovates to ensure garments are not only clean but also exceptionally soft and long-lasting in fragrance. The secret lies in exclusive perfume microcapsule technology. Millions of tiny capsules embed deep into the fabric fibers and gradually release a fresh and alluring scent that can last up to 7 days.

Additionally, Lenor is a specialist in fiber care:

• Outstanding softness: Reduces roughness and provides a pleasant wearing experience.
• Wrinkle reduction: Makes ironing easier and saves time.
• Anti-static action: Prevents clothes from clinging, especially in dry weather.

Lenor: Safe for Families, Sustainable for Communities

Lenor caters to a wide variety of consumers—from modern households and busy individuals to moms who prioritize safety and top-tier care for their families, including children and people with sensitive skin.

Safety and transparency are Lenor’s top priorities. Each product undergoes rigorous dermatological testing to ensure safe use for sensitive skin and children. Furthermore, Lenor is committed to sustainability, demonstrated by the use of recyclable packaging that protects the environment and supports a greener future.

Lenor: Your Everyday Companion in Modern Life

Lenor delivers more than just laundry care—it provides an experience. From the cozy feel of your favorite outfit to the lasting scent that boosts your confidence all day, Lenor is your silent companion making life fresher and more pleasant. With Lenor, clothes are more than garments—they’re an expression of emotion and personality.