Axe
Brand's website: AxeAxe – The Scent from France, A Mark of Confidence
Founded in France in 1983 by Unilever, Axe quickly set a new standard in men’s personal care. From the very beginning, Axe stood out by combining effective cleansing and deodorizing with the art of fragrance creation, turning scent into a way for men to express their confidence and style.
Over four decades later, Axe is present in more than 60 countries, from Europe to Asia. Wherever it goes, the brand remains modern, sophisticated and delivers a clear message of confidence, character and individuality.
The Journey to a Global Icon
From its European origins, Axe quickly expanded into the US, Canada, Asia and beyond. In England, Ireland and Australia, the brand is known as Lynx, but the quality and signature scents remain the same.
In each market, Axe studies customer preferences and lifestyle carefully, ensuring every fragrance feels perfectly tailored. This understanding, paired with creative marketing, has made Axe one of the most recognized men’s brands worldwide.
Products that Built a Legacy
Axe shower gels deliver a sense of deep cleansing and long-lasting fragrance that keeps you fresh and confident all day. Axe deodorants – from body sprays to sticks – not only provide effective protection but also leave a distinct signature scent, from classics like Musk, Amber to modern favorites like Apollo or Dark Temptation.
Each product is crafted under strict quality standards, making fragrance not just part of daily hygiene but a reflection of personal identity.
Innovation and Global Position
Axe constantly asks: “How can men stand out even more each day?” The answer lies in continuous innovation – such as the Fine Fragrance Collection, inspired by luxury perfumery, elevating men’s care to a more refined experience.
In Europe, Axe has long led the market and earned lasting trust from consumers. In other markets, including Vietnam, the brand continues to reinforce its credibility and expand its distribution. Authentic EU-imported products are now available at Grenze Markt.
Experience the Difference with Axe
The right fragrance can change how the world sees you. With its blend of quality, scent and style, Axe offers not just shower gels or deodorants, but the secret to making a lasting impression from the very first moment. Choose Axe at Grenze Markt and let your fragrance tell your story.