Adidas

Adidas: A Global Symbol of Style and Passion

Have you ever wondered what makes Adidas’s iconic Three Stripes appear everywhere? More than just a brand – Adidas is an integral part of the dynamic global lifestyle, a tribute to undying sporting spirit.

Born from the passion of Adolf "Adi" Dassler in Germany in 1949, from a humble shoe workshop, Adidas grew into a global icon symbolizing speed, durability, and innovation. Each Three‑Stripes item invites you to push your limits.

Diverse Design – Elevate Your Unique Style

Adidas not only leads in sports innovation but also shapes global fashion trends. With bold men’s shoes, dynamic women’s footwear, and stylish children’s fashion curated collections, Adidas pairs performance with aesthetics through sportswear and accessories. Feel confident expressing your distinctive style.

The Adidas Sneaker Legacy – Endless Legends

Classic models like Stan Smith, Superstar, Samba, and Gazelle have transcended sports to become cultural icons adored worldwide. By blending heritage and innovation, they remain at the forefront of global fashion.

Technology & Sustainability – Steps into the Future

Adidas continues to pioneer technological breakthroughs such as Boost cushioning, delivering a near‑flight experience. It also leads in sustainability, turning ocean plastic into high‑performance, eco‑friendly materials through its Adidas Parley project.

Global Reach – Trust Across Continents

With over €23 billion in revenue in 2024 and a presence in more than 160 countries, Adidas is a true global leader in sports fashion. Its reputation for quality, innovation, and social responsibility earns it trust across Europe and around the world.

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